THE TIE AS A PHENOMENON OF THE TIME

Absolutely unnecessary and yet so necessary. The tie is not a designer's idea. On the contrary, the tie was created by war and, for decades, exposed again and again to man's indifference to aesthetics and fashion. Despite the fact that it lacks any meaning, the tie has become an indispensable part of man - the most pragmatic of creatures.

THROUGHOUT THE CENTURIES

The tie has come a long way. From bloody battlefields and medieval palaces, dirty factories and cluttered offices, to concert halls and smoky clubs. Initially, the tie was used to indicate military affiliation. It was not until the 16th and 17th centuries that it spread throughout Europe as a fashion accessory. Especially in aristocratic circles, they began to experiment with types of fabrics and ways of tying it. King Louis XIV even officially established the position of the "royal tiemaker" at his court, i.e. a person whose task was to help him tie this accessory.

The Industrial Revolution, which began in the textile industry, brought the spread of ties among ordinary people. Factory workers wore them to work because they were easy to tie and stayed on their necks all day. In addition to ties, bow ties were also popular, which were more suitable for working with machines.

THE TIE AS A REBEL TOOL

In the post-war period, the tie served mainly as a formal accessory, but it also became a tool of rebels. Its popularity was mainly contributed by bands that began to wear ties and suits as an expression of their own defiance against social conformity. Nothing is more tempting than social revolt. The Beatles knew this and combined Rock ́n ́Roll – “the work of Satan” – and the symbol of social conformity – the tie. Their gray suits with black ties in contrast with the crazy energetic music became an irresistible combination.

The end of the 80s was marked by fashion experiments and the use of ties took on a completely new dimension. Punk rockers Green Day combined black shirts, punk hairstyles and red ties, which they complemented with a black line around the eyes. This seemingly controversial combination started a fashion trend that spread mainly in underground society. Ties and suits are still worn to this day mainly by bands that want to provoke and shock.

TIE AS AN EXPRESSION OF INDIVIDUALITY

The tie has undergone enormous changes since its inception. For decades, it has resisted the indifference of the male generation - our rigidity towards fashion and aesthetics. Until today, when men look back with nostalgia for the elegance of the 1930s, when a man's appearance embodied the culture and individuality of its owner. In the past, a man's status in society was determined by the quality and rarity of the fabric his tie was made of. To some extent, this is still true today, and we at Alain Delon know this. That's why we create ties that are a concert of colors, types and shapes that challenge and inspire. Also read How to tie a tie quickly and easily andHow to wear a tie .